Product Content

‘Unique product content that aids the buying process’

eTailing is big business, in the UK alone we spent £58.8bn throughout 2010, an 18% increase from 2009. Forecasts for 2011 are predicting 18% growth and expects consumers to spend £69bn with online retailers.

Surprising to some but one of the best ways to engage online shoppers isn’t through ‘buy now’ type advertising campaigns but through content.

We create unique product content that offers consumers more, is specific to clients & brands and gets consumers through the buying cycle. Whether its creating relevant buyer’s guides, unique product descriptions that actually make sense and rank well for SEO and social or seasonal content that relates to the product or brand, our product content delivers. Nothing over reaching but something informative and engaging.

Key Features:

  • Complete product & keyword research
  • Product content re-writing for full SEO benefit
  • Meta-data re-write
How it Works

We research, we create, we engage…

Working with the UK’s top brands and businesses, at Search News Media we provide bespoke, tailored editorial and video content to increase web presence, search engine rankings and social engagement.
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Facts

’80% of 18 to 24 year-olds choose natural search results as trusted.’ Source: Tamar 2010 Search Attitudes Report