Small software vendors are spending on average 50% more on customer acquisitions new research shows, and the majority of this is in the SEO marketing region.
A new TrialPay report found smaller vendors are out-spending their larger counterparts in this vital area of business especially as 87% of vendors sell from their websites.
The report also found 50% sell via online retailers, 61% are set to increase the SEO spend in 2011 and 45% their email.
“Whether you’re selling downloadable software or Software-as-a-Service, customer acquisition is one of the most important determinants of software business profitability,” said TrialPay CMO Daniel Greenberg.
“With rising marketing costs and heightened competition at popular price points in the $25 range, smart marketers would be well served to copy some of the creative, low-cost tactics offered in the 2011 Customer Acquisition Report.”
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