Campaign development for online marketing and SEO copywriting services is to be aided with the release of two new search tools.
Experian Hitwise launches the Search Engine Result Pages (SERP) which provides search listings which include natural search positioning including the traffic a website has received. This is important so professionals can see the current direction of traffic to help direct future campaigns.
The second is the Search Term Sequencing option providing the ability to aggregate search returns to understand how consumers are responding to keywords and phrases. This means marketers can view what a consumer searches for before and after typing in a keyword, and up to five terms can be searched before or after each search.
“Clients can now see the top performing search terms for their competitors’ SEO strategies and their rank for those terms,” said Luke McGuinness, Experian Hitwise partnerships and product management vice president.
The prediction of US online ad spending is expected to hit $36 billion by 2014 according to eMarketer.
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