New research shows the importance of promoting a brand in the social space online with the immergence of a new tool for fluid management.
Online PR services and SEO Content Services have become increasingly attuned to the potential of social bookmarking and social network promotion, however, a new social measurement tool now makes it easier for online ePR and SEO specialists to monitor and calculate exactly how results have been realised.
The SocialStream platform released by Digital River tracks unique clicks, conversions and revenue generated through social campaigns.
The new tool can also track order values, the amount of revenue generated per visitor or follower and total sales generated enabling brands to monitor their social status.
“Typically, marketers validate their social media promotional activities based on site traffic, click through rates and impressions, but finding a reliable way to quantify ROI based on sales and conversions has been a challenge,” said Jim Wehmann, global marketing senior vice president with Digital River.
“SocialStream provides seamless automation and tracking capabilities that increase the efficiency of social media marketing, capture ROI, generate new revenue and report results that were once unheard of.”
Social Networking in PR
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