With the launch of Facebook Places users can alert their friends to their exact location via the new mobile phone app.
Currently available only in the US, the new tool will soon be unveiled across the world in the coming months, providing constant updates of where they are and what they are doing on the move.
The service is similar to airport routines where users ‘check in’ when they arrive somewhere noteworthy and can then see if any friends are nearby.
It is hoped that it will be a good tool for finding friends at concerts or telling people about restaurants they have visited or a spot for a picnic.
“This third place is the one we end up talking about a lot. I went to a movie, I saw a band; I went to a bar. So much of the interesting stuff in our lives happens in this small amount of time and we want to make that come alive,” Facebook vice president of product Chris Cox told BBC News.
“The worst portrait of Facebook is people at home just looking at pictures of other people having fun. This is exactly the opposite. This is a very participatory, real-world kind of thing.”
This new service has seen Facebook partner geolocation companies including Gowalla, Foursquare, InCrowd and Yelp to ensure smooth accessibility wherever the users are.
Concerns however are growing in the arena of personal safety and privacy intrusions, but only time will tell how this latest form of social networking will pan out.
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