Online PR services and SEO Content Services have become increasingly attuned to the potential of social bookmarking and social network promotion, however, a new social measurement tool now makes it easier for online ePR and SEO specialists to monitor and calculate exactly how results have been realised.

The SocialStream platform released by Digital River tracks unique clicks, conversions and revenue generated through social campaigns.

The new tool can also track order values, the amount of revenue generated per visitor or follower and total sales generated enabling brands to monitor their social status.

“Typically, marketers validate their social media promotional activities based on site traffic, click through rates and impressions, but finding a reliable way to quantify ROI based on sales and conversions has been a challenge,” said Jim Wehmann, global marketing senior vice president with Digital River.

“SocialStream provides seamless automation and tracking capabilities that increase the efficiency of social media marketing, capture ROI, generate new revenue and report results that were once unheard of.”

Social Networking in PR

Online PR attracts real people to your brand by being able to target specific groups and a large number of relevant customers easily.

Whether you are building brand presence, increasing dwell time on site or simply looking to drive sales then Search News Media PR Services is the solution for you and it doesn’t require huge budgets to achieve, call today to find out how.

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A new TrialPay report found smaller vendors are out-spending their larger counterparts in this vital area of business especially as 87% of vendors sell from their websites.

The report also found 50% sell via online retailers, 61% are set to increase the SEO spend in 2011 and 45% their email.

“Whether you’re selling downloadable software or Software-as-a-Service, customer acquisition is one of the most important determinants of software business profitability,” said TrialPay CMO Daniel Greenberg.

“With rising marketing costs and heightened competition at popular price points in the $25 range, smart marketers would be well served to copy some of the creative, low-cost tactics offered in the 2011 Customer Acquisition Report.”

SEO Marketing Services

This form of marketing via search engine optimisation is becoming more and more popular due to the reliable results it produces.  Search News Media bespoke online content offers real ROI, whether you are building brand presence, increasing dwell time on site or simply looking to drive sales.

Unlike other SEO Marketing Companies, all of our SEO copy is unique, written by fully qualified and trained journalists and SEO content writers, tailored around keywords so the marketing pages are more likely to appear at the top of Google or other search engine’s search results.

As an SEO marketing company Search News Media creates content with a specific and focused goal: Search Engine Optimisation.

Discuss your website requirements with us today. For a no obligation Search Engine Optimisation proposal contact us now: e-mail: info@searchnewsmedia.co.uk Call +44 (0)1753 859 588

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The conclusions found from the study by Giant Realm on 850 young men between the ages 10-34 revealed 29% believe ‘things are going great’, 44% report things as ‘OK’ and 16% say they need to change their lives.

Furthermore, 40% are employed in ‘career’ work rather than okay-for-now-jobs and only 14% are unemployed.  Young men are also seen as the generation to get advice from as 58% reported their family and friends ask their opinions on games and 77% on movies.

“Young men are a resilient group, optimistic and fairly positive of their current state,” said James Green, Giant Realm president.

“They have good jobs, they’re motivated, they’re social, they’re spending money and they influence their family and friends.

“The fact that young men see themselves as being in a good place is good news for advertisers who target this important group to promote the products guys love.”

However, it should be noted that over half of those surveyed still have their parents pay part of their bills and about 45% still live at home.

What does this mean for online PR services?

Where previously women have been the sex typically targeted by PR organisations and advertisers due to their influence on household groceries, gifts and expenses, young men have a better attitude towards spending.  They have become more involved with fashion and this, combined with a more laid-back and positive attitude on current circumstances, their spending habits are changing.

As more and more people go online, using search engines and social networking websites like Twitter and Facebook, all PR services should have website optimisation at their core.  At Search News Media we believe that PR and SEO go hand in hand and are interlinked.

Discuss your website and online PR requirements with us today. For a no obligation Search Engine Optimisation proposal contact us now: e-mail:info@searchnewsmedia.co.uk Call +44 (0)1753 859 588

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Experian Hitwise launches the Search Engine Result Pages (SERP) which provides search listings which include natural search positioning including the traffic a website has received.  This is important so professionals can see the current direction of traffic to help direct future campaigns.

The second is the Search Term Sequencing option providing the ability to aggregate search returns to understand how consumers are responding to keywords and phrases.  This means marketers can view what a consumer searches for before and after typing in a keyword, and up to five terms can be searched before or after each search.

“Clients can now see the top performing search terms for their competitors’ SEO strategies and their rank for those terms,” said Luke McGuinness, Experian Hitwise partnerships and product management vice president.

The prediction of US online ad spending is expected to hit $36 billion by 2014 according to eMarketer.

SEO Copywriting Services

All Search News Media content is written to a high professional standard in a style suited to your online audience, the copy is unique in that it is tailored around SEO keywords so your website achieves better search engine results.

With online marketing increasing heavily as more people are influenced by their time surfing the net, turning to an SEO led marketing strategy could significantly improve your online presence and sales.

Discuss your website requirements with us today. For a no obligation Search Engine Optimisation proposal contact us now: e-mail: info@searchnewsmedia.co.uk Call +44 (0)1753 859 588

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Currently available only in the US, the new tool will soon be unveiled across the world in the coming months, providing constant updates of where they are and what they are doing on the move.

The service is similar to airport routines where users ‘check in’ when they arrive somewhere noteworthy and can then see if any friends are nearby.

It is hoped that it will be a good tool for finding friends at concerts or telling people about restaurants they have visited or a spot for a picnic.

“This third place is the one we end up talking about a lot. I went to a movie, I saw a band; I went to a bar. So much of the interesting stuff in our lives happens in this small amount of time and we want to make that come alive,” Facebook vice president of product Chris Cox told BBC News.

“The worst portrait of Facebook is people at home just looking at pictures of other people having fun. This is exactly the opposite. This is a very participatory, real-world kind of thing.”

This new service has seen Facebook partner geolocation companies including Gowalla, Foursquare, InCrowd and Yelp to ensure smooth accessibility wherever the users are.

Concerns however are growing in the arena of personal safety and privacy intrusions, but only time will tell how this latest form of social networking will pan out.

Search News Media provides social marketing services and daily news content via SEO news feeds for a number of leading clients. As well as boosting SEO, our content and distribution solutions add credibility to your services, increases website dwell time and is proven to increase sales over time.

Discuss your website requirements with us today. For a no obligation Search Engine Optimisation proposal contact us now: e-mail: info@searchnewsmedia.co.uk Call +44 (0)1753 859 588

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When search results appear of Simon Cowell, positive news about the X Factor judge far outweighs the negative ones. But is it SEO at work, or simply a fact that Cowell is generally well liked?

It’s debateable, but it does raise some interesting questions and highlights perfectly the way that SEO and PR can and do work hand in hand together.

So who else cowers in the corner and could benefit from a career boost and a bit of extra positive publicity and SEO?  Below are a few suggestions:

1                     Nick Clegg – Ever since the Lib-Dems joined the Tories, poor old Nick Clegg’s popularity has plummeted like a rabbit in a pond.  As Cameron has a background in PR there is always the possibility he is already using the SEO positive publicity device, and his victory of Prime Minister could be a result of this very tool –SEO to rule the world?

2                     Ashley Cole – The only way people still remember that this bad boy even exists is that ex-wife Cheryl still shares his last name – perhaps instead of news regarding his infidelities the web could concentrate on his blossoming football career?  Chelsea Football Club – please give us a call!

3                     Eminem – Or is it perhaps counter-productive to gain positive publicity where your main image in the limelight is that of a bad boy?

4                     Lindsay Lohan- Having recently been released from jail serving only 14 days of her 90 day sentence for drugs this young star has had a troubled time of it lately and could certainly do with getting back on the good side of the public – positive stories hmmmm…, perhaps the time she starred in the Parent Trap?

5                     Naomi Campbell – After the blood diamond situation Ms Campbell is a supermodel with a history of outlandish statements including the fashioning of fur – a bit of top heavy positive media could do her image a world of good.

6                     Tiger Woods – This golfing chap may have no choice but to use his celebrity status to serve as income after a disappointing performance last season, also the fact that he cheated on his misses could do with being hidden under the covers – or on page three of Yahoo!

7                     Charlie Sheen – In rehab as well, but luckily for him, being the highest paid actor on US TV means his institution is a lot more swanky than Lohan’s.

8                     Mel Gibson – Went to court for hurling racial and sexist abuse at Russian ex-girlfriend Oksana – if SEO can work for Mr Gibson it can do just about anything.

Discuss your website requirements with us today. For a no obligation Search Engine Optimisation proposal contact us now: e-mail: info@searchnewsmedia.co.uk Call +44 (0)1753 859 588

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The site intends to promote social networking as a means of PR with videos only from Facebook staff and not users, signalling a move away from user generated content into publisher, and it kicked off with a live interview with actress America Ferrera about her new film ‘The Dry Land’.

The interview revolved around how the film’s production team used social media channels to promote the film rather than other traditional methods, and it is this form of ‘Facebook promotion’ that will feature in the live video stream.

Also included in Facebook Live is ‘Ask a Question’ which enables users to pose questions and submit them to a moderator.  Users will be able to update their statuses with Live information and the ability to archive videos for a later date is available.

What does this mean for PR?

Already public relation specialists are aware of emerging marketing techniques and video is certainly the latest.  Online PR Services are similar to traditional PR services, but with a greater emphasis on websites and social media, their content, and search engine optimisation (SEO).

Search News Media are experts in creating PR solutions that tie into your existing Search Engine Optimisation (SEO) needs. Our background in journalistic expertise and skilled SEO writing, combined with our media contacts and social bookmarking skills, consistently deliver quantifiable business results for our clients.

Discuss your website requirements with us today. For a no obligation Search Engine Optimisation proposal contact us now: e-mail: info@searchnewsmedia.co.uk Call +44 (0)1753 859 588

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Each PR agency has their own PR strategies and Search News Media is no different with a unique personal touch to their work.  We deliver a full service PR solution for our clients with Search Engine Optimisation at its core.

We actually monitor and converse with an audience, gaining their trust to achieve a good reputation for your brand or service.  Additionally, we can formulate a PR strategy, write press releases and distribute them on a number of different platforms for maximum results and high level inbound links that improve SEO.

 PR Strategies Explained

Search News Media has a variety of PR Strategies specifically designed for success in the digital world, techniques proven to work again and again. 

 We know our service works because we regularly generate National PR coverage for our clients in publications such as: The Observer, The Daily Mail and The Daily Express, as well as countless high traffic websites.

 We don’t do online PR purely for SEO, we do real PR, attracting real people to your brand and benefiting your SEO in the process

Whether you are building brand presence, increasing dwell time on site or simply looking to drive sales then Search News Media PR Services is the solution for you and it doesn’t require huge budgets to achieve, call today to find out how.

 Discuss your PR requirements with us today. For a no obligation Search Engine Optimisation proposal contact us now: e-mail: info@searchnewsmedia.co.uk  Call +44 (0)1753 859 588

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Last month Facebook celebrated reaching half a billion registered users worldwide and there are currently 26 million British users, Google Trends data showed in a Hitwise Intelligence report.

Furthermore, Facebook’s market share of UK page views has trebled over the last five years but growth has slowed considerably in the last six months.

Last month saw a slight decline in share and it’s usually high average session time – almost half an hour – has stabilised after increasing rapidly since inception.

The SEO Process

As a popular means of social bookmarking and PR generation Facebook is likely to continue to be significant to the SEO process for the time being. For brand building and ‘seeding’ online content, Facebook is likely to remain important for continued link building in the online marketing arena.

To cultivate the number of relevant visitors a website receives effective SEO (Search Engine Optimisation) is key, and Search News Media uses keywords to incorporate into daily news content, as well as distributing this content online on social bookmarking website and social networks such as Twitter and Facebook. This, combined with PR strategies is proven to increase website visitor numbers.

Discuss your website requirements with us today. For a no obligation Search Engine Optimisation proposal contact us now: e-mail: info@searchnewsmedia.co.uk Call +44 (0)1753 859 588

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The online PR services provided by Search News Media can reach other media platforms to gain that all important coverage in online and print publications. 

Public Relations is all about getting your message across to the public, gauging what they want and focusing on that with relevant material.  Search News Media has a variety of techniques that have been proven to work again and again. 

With more than a decade in the PR industry, with a particular emphasis on digital PR and distribution, Search News Media excel at press release creation and distribution online.

Search News Media has a variety of techniques that have been proven to work time and time again.

We deliver a full service PR solution for our clients with Search Engine Optimisation at its core, but we always create newsworthy press releases that deliver results.

If you prefer to simply create your PR in house and use Search News Media to help distribute the release and ‘seed’ content online via our network of social bookmarking tools and message forum profiles, then we are more than happy to work in this way too.

We know our service works because we regularly generate National PR coverage for our clients in publications such as: The Observer, The Daily Mail and The Daily Express, as well as countless high traffic websites.

We don’t do online PR purely for SEO, we do real PR, attracting real people to your brand and benefiting your SEO in the process

Whether you are building brand presence, increasing dwell time on site or simply looking to drive sales then Search News Media PR Services is the solution for you and it doesn’t require huge budgets to achieve, call today to find out how.

 Discuss your PR requirements with us today. For a no obligation Search Engine Optimisation proposal contact us now: e-mail: info@searchnewsmedia.co.uk  Call +44 (0)1753 859 588

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